We've all seen the Keep Calm and Carry On British wartime propaganda poster (& the countless modern variations) - 70 years later, that's still a great message to live by, isn't it? No wonder that poster is so popular!
I have a big collection of vintage British, Australian & American magazines published during World War Two; reading them really makes it hit home how difficult life was with such limited resources, but how people used their tenacity & ingenuity to cope, & make life as comfortable for themselves & their families as possible - so many worthy practices came out of these times of rationing & deprivation. In some ways, with the realities of global warming & the uncertainties of the global economy, living frugally is equally relevant today.
Up to the 1960s, most Australian backyards contained a vegetable patch & fruit trees. Nowadays you're more likely to find landscaping & lawn, yet how we'd all benefit from fresh, organic, home grown produce that hasn't been in storage for months or transported across country. One of the positive shifts in the way we eat has been that people seem to eat less processed foods than, say, 20 years ago (despite time management being a constant issue for most of us), with a renewed interest in cooking & baking at home.
As well as Digging for Victory, other messages from the British government during the war encouraged people to walk whenever possible due to fuel shortages (Shank's Pony is such a reliable old nag!), & to Make Do and Mend. We all know the virtues of sustainable living, but can always do with some encouragement every so often to consider all the little things we can do that make such a big difference. Don't you think these fantastic posters serve as a timely reminder, from an era when people had no choice but to buckle down, make do & carry on.